The page types that make up an iGaming site, written with the vertical already understood. No explaining what a wagering requirement is, or why a payment method list matters more in Brazil than it does in Canada.
Six page types cover most of what an operator or affiliate site needs. Each one has its own failure mode, and knowing what that is matters more than word count.
Bonus terms, payment methods, withdrawal times, licence details, game range and the catches a player would want flagged. Written from your facts, with a source tracked against every figure.
The usual failure here is a review that reads like the operator's own marketing. A review that never says what the site is weak at convinces nobody, and Google has had twenty years of practice spotting the difference.
RTP, volatility, mechanics, bonus features, maximum win and provider. These pages live or die on whether the numbers are right, because a player who finds one wrong figure stops believing the other forty.
We take game data from the provider's own sheet where one exists. Where it does not, we say so instead of publishing an RTP we guessed.
Welcome offers, free spins, cashback, deposit and withdrawal methods, limits and processing times. The highest-risk pages on any iGaming site, because every number is a claim you can be held to.
These get the strictest sourcing. Nothing ships without a figure we can point at.
Ranked lists, best-for pages and head-to-head comparisons, with the ranking criteria stated on the page rather than left implied. A toplist that will not say how it ranked is the format AI answer engines have learned to skip.
Rules explainers, strategy pieces, withdrawal and verification walkthroughs, market and regulation guides. The pages that pull in people who are not ready to sign up yet, and the ones most likely to earn a link.
One template filled per row, across a list of games, providers, items or markets. We have shipped 298 of these for a single client, including 103 in Brazilian Portuguese, each with its own float range, wear conditions and rarity.
The discipline is per-row checking. A batch checked as a batch ships 300 pages with the same mistake in all of them.
The same set every time, so a batch of forty pages is forty consistent deliverables rather than forty documents in different shapes.
Worth stating plainly, because each of these is common in this market and each one eventually costs the client more than it saved.
We will not invent a number. No wagering requirement, RTP, payout percentage, limit, fee or processing time appears unless there is a source behind it. If you cannot supply it and we cannot find it, the page says less rather than saying something false.
We will not fake first-hand experience. No "we tested this casino", no "our team deposited", no "in our experience". Those lines convert well, which is exactly why they are everywhere, and they are a lie unless somebody actually did it.
We will not copy a competitor's page. Looking at what ranks tells us what format and depth Google is rewarding for a term. It does not license reproducing their structure, their comparison table or their claims.
We will not let two of your pages fight each other. One topic per page, tracked across the site in a page ledger. Two pages built for the same cluster is a self-inflicted ranking problem, and an easy one to create when content arrives in batches from different suppliers.
We will not guess at a jurisdiction's rules. We are not your compliance function. Anything that looks like it needs a legal review gets flagged for you to resolve, which costs a line. Guessing produces confident wrong answers that go live.
From your own facts, not from a competitor's page. You send the bonus terms, payment methods, licence details, game counts and withdrawal times, and we write from that. Where a figure is missing we ask rather than filling the gap with something plausible.
What we will not do is write that we tested the site, signed up or made a deposit. That claim only appears if you did it and sent us the evidence.
Yes. Send three or four pages you are happy with and we work to those rather than to a house style. For a site with an established tone that is usually faster than writing a style guide from scratch.
One template, but the facts differ per row and the structure flexes with them. A slot with a bonus buy gets a section a slot without one does not. We also check the whole batch for repeated phrasing before delivery, because the failure mode on catalogue pages is 300 pages that open with the same sentence.
Yes, and we flag rather than invent. Age limits, permitted wording, required disclaimers and responsible gambling resources differ by jurisdiction and change. We write the page and mark anything that looks like it needs your compliance team to confirm it. We never make up a legal requirement or a licence number.
A document per page, with the body copy, the SEO title, the meta description, the H1 and the heading structure separated out, plus the sources behind any figure. Most clients paste straight from it. If you want a different format, say so before we start rather than after.
Send the market, the page types and rough volume. You get a scope and a price back, not a sales call.