Content and the search work around it. You can buy any of it on its own, but the pages that rank are usually the ones where the research, the brief and the writing came from the same place.
Buy any one on its own. The pages that actually rank are usually the ones where all three came from the same place, because nothing gets lost in a handoff between suppliers.
The writing itself, from a single operator review to a few hundred game pages built from one template.
The decisions that happen before anyone writes a word, and the technical work that decides whether the page gets indexed.
A new market gets its own research. Translating last quarter's English page is how a site ends up ranking for nothing.
If something you need is missing from this table, ask. If we have not done it before, we will say so rather than learning on your budget.
| Service | What you get |
|---|---|
| Keyword research | A classified keyword set, clustered into pages, with one owning page per cluster so your own pages do not compete with each other. |
| Topical map | Hubs, sub-clusters, supporting pages and URL paths. Delivered as the spreadsheet your writers or ours work from. |
| Content briefs | Heading structure, word counts per section, the keyword each section owns, internal links and the questions to answer. |
| Casino and game reviews | Operator reviews, slot and live game reviews, written from your own brand facts rather than from a competitor's page. |
| Toplists and comparisons | Ranked lists and head-to-head pages, with the comparison criteria stated rather than implied. |
| Guides and blog articles | Rules explainers, strategy pieces, payment and withdrawal guides, market and regulation explainers. |
| Programmatic pages | One template filled per row, for a catalogue of games, providers, items or markets. Entity facts checked per row, not per batch. |
| Titles, metas and H1s | Written and measured in real SERP pixel width, not character count, and checked for duplicates across the whole site. |
| Internal linking | Anchor text and targets, delivered as find-and-replace edits you can apply without CMS access, checked for anchor diversity across the site. |
| Schema markup | JSON-LD matched to what is actually on the page. Article, review, FAQ, breadcrumb, organisation, product and collection. |
| Technical audits | A 40-point audit delivered as a four-sheet workbook. Parses your Screaming Frog and Search Console exports, and generates the corrected robots.txt or hreflang tags rather than describing the fix. |
| Content refresh | Which existing pages are decaying, what specifically changed in the SERP, and what to rewrite. Not a blanket rewrite of everything. |
| Editing supplied copy | Tone, pacing and readability on drafts you already have, with formatting, facts and word count preserved. |
| Translation and localisation | Market-first content in the seventeen languages we have delivered work in. |
| Link planning | Which URLs get links, how many, and the anchor mix, checked against your existing anchor ratios so a campaign does not over-optimise a page that is already at the limit. |
| Backlink and disavow audits | An exported link profile labelled and returned as a workbook, cross-checked against links you built on purpose. |
| AI search visibility | Whether AI answer engines can reach and cite your pages. Crawler access, entity consistency, and which sources currently get cited for your terms. |
| E-E-A-T review | The specific trust gaps holding a site back, with the fixes, rather than a general lecture about authority. |
The work is the same. What changes is whose name is on it and how much of the thinking you want to keep in-house.
| Model | Best for | You supply | We supply |
|---|---|---|---|
| Full scope | A market launch or a site section that does not exist yet | Brand facts and offers | Research, structure, briefs, writing and checking |
| Write to brief | Teams who already know what pages they want | Keywords and briefs | Writing, sourcing and the pre-delivery check |
| White label | Agencies delivering iGaming work under their own name | The client relationship | Everything, unbranded, in your format |
We quote per project rather than per word. A 600-word slot review built from a supplied data sheet and a 2,000-word market guide that needs regulatory sourcing are not the same job, and a single per-word rate prices one of them wrong.
Yes. Plenty of clients already have a keyword plan and a brief and want pages written to it. We will tell you if the brief points at a page we think will not rank, and then write it anyway if that is your call.
The reverse also works. Some clients buy research, topical maps and briefs, then hand them to an in-house team to write.
Usually not, and it rarely matters. Most clients give us no CMS access, so everything arrives as a document ready to paste, with the title, meta description, H1 and heading structure laid out separately. For edits to live pages we send the exact original sentence and the replacement, so you can find it and swap it.
There is no minimum and no retainer. A single page is possible, though the setup rarely makes it worth it for either side, so most work starts at a batch of pages in one market or at an audit.
Yes. We do white-label delivery for agencies, and their clients never hear our name. We do not publish client names or logos for anyone.
We do, with research, sourcing and a separate check before delivery. We do not claim a roster of native speakers in thirty languages. The seventeen languages on the markets page are the ones with delivered work behind them, and that is the honest limit of what we offer.
Send the market, the page types and rough volume. You get a scope and a price back, not a sales call.